Keith Tomasek is a digital marketer with a specialty in email and social media in the arts community and in the nonprofit sector niche. Watch the interview below to learn how he stayed resilient during the pandemic when the arts sector closed and how he adapted to the changes.

One of the most important takeaways from our conversation was about authenticity. As a creative professional, you should always align your marketing strategies to the brand. And, always think if the overall branding and outreach will help serve the company's needs. Staying authentic with the brand and the marketing message will ultimately entice people to trust the business and build brand loyalty.